This book is a useful guide for readers who are personally and/or professionally interested in commercial space tourism and related commercial space ventures, and those interested in astronautics, space development and similar public policy issues in general. Readers also interested in aeronautics, as well as regulatory agencies and legislatures will also benefit from this book.

This book is organized into four main units. The first contains three chapters; beginning with an assessment of the potential significance of space tourism and of other commercial space developments. The contemporary significance of commercial space development is explored in the second chapter, while the contemporary insignificance of that .development is discussed in the third chapter.

The impediments to commercial space development are the topic of the second unit. One chapter documents the primary impediments, such as investment, space dangers, regulations, medical/health issues and rocket risks. Secondary barriers to commercial space development include insurance, stakeholder conflict, NIMBY, lack of public awareness and the unproven market

The principal thesis of this book is the necessity of using strategic communication to overcome the impediments to the commercial development of space. Unit III documents the necessity of utilizing strategic communication to promote commercial space development, in chapter six. Also included in this unit are two chapters devoted to discussion of the primary and secondary functions (or desired outcomes) of space promotional activity on behalf of space commercialization. Primary functions include investor relations, lobbying, attitude change, public awareness and image creation and defense. Secondary functions include stakeholder reconciliation, community relations, risk management, reputation management and adjusting expectations.

The final unit in this book discusses and documents space strategic communication tactics, which are the actions or activities used to ach1eve the functions. A total of 215 tactics were identified and the relative frequency of their usage quantified. Four categories of space strategic communication tactics include; typical tactics (mean average usage 26.27), mid-incidence tactics (9.68), occasional tactics (3.32), and atypical tactics (1).

The typical tactics included partnerships, news releases, news conferences, media relations, podcasts and websites., and 38 others. The mid-incidence tactics included the Internet, trade shows merchandising, annual reports, backgrounders, media kits and 41 more. The occasional tactics included banner ads, talking points, newspapers, media junket, satellite media tours and media briefings in addttion to 67 others.. The atypical tactics included book signings, editorial conferences, media events, town hall meetings, product placement and prospective space tourist information kits, and 41 more.